Add your product description that will be useful for your customers. Add the exclusive properties of your product that will make customers want to buy it. Write your own text and style it in Store properties on Style tab.
Insert your business mission, philosophy and values to let others know why you have started this business. Tell them that you make their life better with this product or service. Write your own text, style it and press Done.
Insert a long beautiful story about your business and how it has started. Tell about your team members and write an article about the Founder of this business. Insert your own photos, so customers can learn about you more and trust you.